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The Best Social Media Campaigns of 2022

the Best Social Media Campaigns of 2022

In 2022, they witnessed captivating social media campaigns that impacted lives, showcasing innovative strategies and compelling storytelling. Brands leveraged social media for community-focused initiatives, viral sensations, purpose-driven advocacy, and interactive experiences, redefining digital brand presence. #ShareYourStory: Airbnb’s Community Tales Airbnb’s…

16 Branding Fundamentals for New Businesses

branding-fundamentals
A company’s brand is a critical element of its identity, indicating how the organization positions itself but also what sets it apart from the competition. Essentially, a brand is a promise that the company makes to the consumer. That's why branding is such an essential tool for a business. If the company wants to make…